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Some people still ask the question, "Why do I need a website?" People have many different reasons for asking this. Some believe they have reached a plateau of success and that they have done everything they can to draw the attention from potential customers. Others think they won't see a return on their investment.

Regardless the reason, I can promise you, if you do not have a website you are behind, and you are missing out on a huge percentage of potential customers. Below are the first 5 reasons that come to mind, as pro's, as to why you should have a website:

1) Your competitor does.

Regardless of the industry you're in, you have competitors. Very rarely is an entire industry web-less. Given that your competitor has a website,  you're behind them! They already have the upper hand, regardless of who has a better product/service. Websites make it that much easier for your visitors to do research between companies, and ultimately see that you have a better product/service, and get the information that they need to contact you!

2) Open 24/7.

You might sleep -- but the web doesn't ;) Whether it's that night owl or that early bird, people want to shop and look around on their time. Giving your customers the ability to learn more about you, and even shop, at anytime of the day is clutch. The cost of your website vs the overhead to keep your business open 24/7 with adequate customer service and the information being relayed to customers that they need would be so lop-sided it would break the scale.

3) Give customers a peace of mind.

You're going to be researched, especially if someones about to drop a paycheck on your product and/or service. Having a nice, clean place on the web where you can load up testimonials, frequently asked questions, user reviews, and other client satisfaction notes is huge when it comes to reassuring your customers that you're the best choice.

4) Everyone Googles You.

Like I said in point 3 -- everyone's going to Google you. What comes up? It's great to have many local directories and 'yellow-page-like' listings, but you want to make sure you're going to make the most out of potential customers' interest in you. Giving people absolutely everything they could need to choose you over your competition is as important as having a business card.

5) A website can and will help your business is grow.

From the ability to market it, to the natural search engine rankings and the 280 million internet users in America, it's foolish not to have a website. People don't use the yellow pages anymore. People don't look up a phone number. People simply hop on a computer and type your company name in Google, Yahoo, Bing, Facebook, etc. Giving your website the absolute most attention you can give it will not be a regret throughout the life of your business.

Basch Solutions, LLC – a Rochester Website Design and Website Development company, has been using their passion as their foundation to build websites for clients in almost every category since 1999. Have a look at their portfolio to see some of the many success stories they boast @ www.baschsolutions.com/portfolio