Insights, launches, and lessons from 258 posts since 2011.
Most small business websites are treated like static brochures. Here is why that mindset is costing you leads every day, and how to turn your site into a wor...
The About page is the second most visited page on most small business sites, and usually the weakest. Here is what actually makes one work, and how to fix yo...
Stock photos are not the enemy, but they should be your last resort. The real issue: small business owners are not using their own faces nearly enough in the...
You post your work and show off your results. But if every post is about what you sell, you are missing the piece that makes people care. Share why you do it.
Here is a simple gut check for every business owner. If you are not proud enough of your website to send people there, your customers are not impressed eithe...
AI tools are everywhere. They can write copy, generate images, build websites, and produce content faster than ever before. And a lot of business owners are...
SoftWave therapy is changing the way patients experience pain relief. It is non-invasive, backed by real science, and delivering results that patients and...
Your email address is the first thing a potential customer sees when you reach out. Before they read a word of what you wrote, before they click a link to yo...
Every time someone asks us for a quote, there is a moment when the conversation turns to how much a website should cost. And almost every time, someone has...
If you're a small business owner in Rochester, NY or Sarasota, FL trying to figure out why your competitors keep outranking you on Google — the answer is...
Social media alone is not enough to grow your business. Without a website, you are building on rented space with no way to convert followers into customers. ...
Another Launch. Another Custom Website Built to Perform.
