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Of course you do! If you do not “do social media” the right way, you can actually tarnish your brand, and lower the quality and the way people view it.

It’s very important if you’re going to jump into the Social Media world – which we strongly suggest you do – that you do it the right way, and have a course of action in place.

Let’s discuss the basics of how to go about becoming social.

Setting up your accounts the right way is the first step. It may take a few extra steps if you have to get “verified” on a few platforms, but it’s worth it.

A common problem is that people jump the gun and just sign up anyway they can. For example, on Facebook, companies are signing up as “People”. When Facebook realizes you’re doing this, they will disable your account and you will lose any fan base which you built up. It’s important that you set up a “Page” for your company. We’ve had people come to us saying how do they get their page back, but unfortunately, it’s a violation of Facebook’s terms of use and there is nothing we or anyone else can do to get it back for you.

Once you properly set up all of your social media profiles, it’s very important that you tie everything together. Let your Facebook posts go automatically go to Twitter, let your company tweets go to your company LinkedIn profile, etc. Make sure that if someone finds your company on one social media outlet, that you can recruit them to be a fan and follow you on all of them. Encourage them with different deals on different networks.

Another important step that many look over is properly integrating your social media profiles with your website. It’s important that you make it known that your company is social. Current clients and prospects love to see what’s going on and know that you have more going on than they might think. It’s also an amazing platform for you to interact with your customers and let others see it.

Once you’re understanding the social media circle and consistently updating all of your accounts, you might, over time, plateau with a certain number of fans. It’s important to keep things interesting and encourage further interaction from your customers. A good way to do this is to offer promotions and exclusive deals for social media fans. You’d be surprised how giving away such a little thing, can cause such a big reaction.

Their are many more measures that should be put in place when becoming social and having a Social Media Strategy is key, regardless the size of your business.

Basch Solutions, LLC – a Rochester Website Design and Website Development company, has been executing social media strategies for many of their clients since the take-off of social media. If you'd like help, send us a short message or give us a call today!