One thing we’ll never do is lie to neither prospects nor current clients. For those outside the industry, many are often unhappy once they become aware of the fact that a websites life is never as long as a client signing the checks would like it to be, and rightfully so.
The problem is – like it or not – your website, on average, will not last more than three years.
Technology and the web in general are ever-changing and new technology is coming out and becoming readily available faster than what people know what to do with it.
The below are just a few of many reasons why your website will age in dog years instead of human years.
You and your company have to come to terms with the fact that your website cannot survive without social media. Social media integration allows your website to easily connect with its visitors and allows your brand’s message to be spread without much effort.
We’ve seen this happen over the course of the last two years specifically, and over the next two years, I’m certain that it’s only going to continue to become more of a necessity. As social media integration becomes more of a necessity, you can also be sure that social media platforms such as Facebook, Twitter, YouTube, and Google+ will develop new and better ways of being incorporating into your website.
For more on the importance of social media and your website, check out our blog’s social media category by clicking this link.
Competition Raising The Bar
Chances are your competitors are trying to either keep up with you or they’re raising the bar forcing you to keep up with them. Either way, your website needs to continually be better, offer more, and be easier to use.
On the hope that you’re already using a content management system to keep content updated, it’s important that you add new features to your website to promote interactivity and make it even easier for users to find information on your products and services.
Aside from your existing competitors building new websites, as new fresh competition arises and have new websites built. you're going to have an array of competitor websites that are potentially better than yours. Sure, you can build a better website than your competitors, but it will onlyly be so long until an old or new competitor builds a website with new technologies.
Code and Web Technologies
Over the last few years, we’ve seen a rapid growth in PHP and the introduction of HTML5. As new web technologies become available, it’s essential to your website’s continued growth that you implement these.
Benefits such as cross-browser capability, mobile capability, and user-friendliness, to name a few, can greatly contribute to your company seeing more leads, sales, and conversions.
A perfect example is the capabilities of HTML5 being recently introduced to replace those of Flash. Now, animations that were previously FLASH and unable to play on devices such as iPads, can now be created with HTML5 and Ajax and load just fine on iPads and other devices.
Basch Solutions, LLC, a Rochester NY web design and web development company, has built a reputation of building and maintaining on-going relationships with clients so that clients are never left in the dark about new technologies and new techniques as they become available.