As is when you first meet someone, your first impression can last a lifetime, and in terms of business can make the difference of whether or not a potential customer buys from you.

Regardless if you are offering services or selling products, your first impression can either significantly increase the chance of that customer going with you, or can greatly tarnish your brand enough for a prospect to keep looking around.

Many people outside of the web world, can’t tell the difference between a website design that belongs in the 90’s and a design that competitors are going to cry over.

It’s important that even if you are not tech-savvy, or know a lot about websites/the web, that you don’t let a web company take advantage of you and give you a poor design, which will undoubtedly lead to a poor website.

Web 2.0 can be defined as the web re-invented. Websites are now more interactive and a lot more visually appealing, thanks to the technology that has been deployed over the last few years.