What do you mean “my website won’t last 10 years”?

Published July 23rd, 2012 by Basch Solutions

One thing we’ll never do is lie to neither prospects nor current clients. For those outside the industry, many are often unhappy once they become aware of the fact that a websites life is never as long as a client signing the checks would like it to be, and rightfully so.

The problem is – like it or not – your website, on average, will not last more than three years.

Content: Write it, it will be worth it!

Published July 6th, 2012 by Basch Solutions

Google,  Smarts, and Prospects. You know what those three items are? Some of the top reasons why you should sit and take the time to write content for your website.

I don’t generally stop a blog topic off with the main points from the article, but today we make an exception. This is a very important topic that is undervalued and under-appreciated by many business owners.

Content Management: What are your options?

Published May 7th, 2012 by Basch Solutions

It can be overwhelming trying to decide what to do when you get going with building a website. One of the many important decisions is how and who is going to manage the content on the website, once your new website is up.

Options on content management range from having a static website with absolutely no ability to manage content, to having a limited content management system, or having a completely custom content management system to let you fully manage every ounce of content you have. Below we’ll break each option down a bit for you.

The Benefits of a Content Management System (CMS)

Published April 25th, 2012 by Basch Solutions

One of the most popular questions in preliminary conversations with prospective clients is “how much does it cost to maintain the website. I can honestly say it’s fun to watch them light up when I tell them that aside from a small hosting fee, there are no maintenance or on-going fees - with us anyways.

The reason that (aside from hosting) there are no on-going fees with us is because we don’t have to be the ones to update and maintain the website. We build and provide our clients with content management systems to allow themselves to have full management of all of the content on their website.

Should I fix my old website or get a new one?

Published February 23rd, 2012 by Basch Solutions

While to many the answer to this question is quite obvious, to many others it’s a question that gets pondered on for weeks, months and sometimes even years.

Much like your house, your car, or a hobby, you can easily watch web services lower your bank account. While there is no “great one time solution” to “being on the web”, there are a few things you should know that can save you money in the long run. Let’s talk about a few.

Don’t put a starter and a new alternator in your 1992 Toyota Corolla...

3 Robust Ways to Improve Your Web Presence in 2012

Published January 6th, 2012 by Basch Solutions

It’s that time of year where companies are reviewing year-end documents and planning for a better year, by setting goals to make sure it happens.

We would like to think that in an ever-growing online society, one of your goals would be to improve your web presence. We won’t just leave you in the cold though; here are some helpful ways to improve your web presence.

A Few Ways to Keep People Coming Back to Your Website for More

Published October 11th, 2011 by Basch Solutions

There are so many elements to a website and marketing a website properly, that people hurt themselves by not following through and giving their website the attention it deserves.

One thing people lack to think about is getting people to come BACK to their website. Everyone thinks about getting visitors and marketing your website and optimizing it, but many fail to execute a plan to get those visitors to return.

Are you getting the most of your company website?

Published August 31st, 2011 by Basch Solutions

Many people fall victim to neglecting their website because they believe just having one is simply enough. This is not true. You should be constantly seeing a positive ROI well after your website has been paid for. Don't let let the potential customers suffer and not get a real understanding for who you are.

A website is a business purchase that is a great investment. Just because you might've let the passion for the company website slip away, that doesn't mean the potential customer to suffer and not get a real understanding for who you are.

Maintenance: Servicing Your Website Every 3,000 Visitors

Published July 12th, 2011 by Basch Solutions

Similar to oil changes, tire rotations, lube jobs, tune-ups, and other general maintenance for your new car, your new website is going to need some love now and then too.

Whether you bought your nephew a steak sub in exchange for his time, or hired a top nation-wide company to do your website, it’s going to need 'maintenance’.

Is Your Website Too Slow?

Published June 2nd, 2011 by Basch Solutions

Are you often getting complaints that your website is down, not displaying properly, or just loading at a snail's pace? Are you even more upset because you just recently had your website "revamped"? We feel your pain!

I'm going to try my best to break it down for you and although it might get technical along the way, rest assured that if you leave your questions/comments below, I will happily answer them for you.   

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