The web is a scary place for many people. You might not think so, but for many business owners who strive to make the best decision possible when doing what they do best (running their business), this is the case.

Think about it. Let’s look at a fictional character named Charlie. Charlie runs a fictional but successful construction company. Charlie can build you a house, a garage, a warehouse, a swing set, a bathroom – you name it. Charlie puts blood, sweat, and tears into being the best contractor he can be.

Having a website is no longer an option in 2012. A website an absolute necessity. What you do with that website is ultimately up to you, but what you can do with that website has no limitations, if hiring the right company to build it out.

Once a business owner or marketing director comes to the realization that it’s time for a website, the first thought that should come into play is what is going to be done with that website and what can come from this investment.

As a company, we've heard horror story after horror story from clients and prospects alike, about how they thought they could save money and get better results cutting out a professional website development firm, and just hiring a freelancer.

Very, very rarely is this ever the case. You might hit the jackpot and find a freelancer that gives you the website of your dreams, but I highly doubt it’s going to happen.

One of the transitions taking place in online media is the more frequent use of videos. As more companies make use of videos, more visitors get used to seeing them.

A 30-90 second video on your homepage/website can drastically increase the chance of visitors understanding what you do, learning why you’re the best at what you do, and proceed to initiate a consultation with you or buy products/services from you.

What a year 2011 has been to reflect upon. We sincerely thank you for all of your support and another great year.

We wish you and your family a healthy, happy holiday season, and of course, a prosperous New Year!

Here's to what we did in 2011, and what's to come in 2012!

Whether it was during a football game, the victoria secret fashion show, or during one of your favorite primetime shows, you’ve probably seen the commercial 1&1 is blasting the airwaves with.

Many companies are scrambling and consulting with their marketing teams to find out if this is the solution they have been waiting for, for their new company website.

Despite what conclusion you might draw, the answer is no. 1&1's Website Builder is not the solution to anything but tarnishing your brand and destroying the image for it that you have created.

We’ve seen both sides of the fence – people who just built a site and want to redo it again, for whatever reason, and people who have a ten year old site, and don’t want to re-build. Some just aren’t sure and make a decision based on a lack of understanding, while others don’t see the value.

Here, we’re going to try to help you to determine if and when it’s the right time to rebuild your company website.

I think there is a big difference between making sure you are getting a good value when purchasing services, and trying to nickel and dime someone.

Many people focus primarily on the dollar amount spent, and nothing else, but you have to be careful that you aren't obsessing too much over an amount of money.

The following is a quote that we came across a few years ago, and has stuck with us ever since.

A common problem we see within companies in relation to the usage of their website, is not knowing. Not knowing how to maximize their online exposure, not knowing how to target a web audience, etc. Many companies, only after launching their website, think of new and exciting ways to reach their audience and use their website as a great marketing tool.

We're going to give you some insight as to a couple features your company website should offer, in which both you and your customers can benefit from!

There are many costs to running websites these days. Unfortunately, an effective website isn’t a one-time payment. Be careful of budget design firms that try to sell you on a one-time package! That is like an auto dealer selling you a car and telling you that gas is free for life. While that sounds awesome- it’s simply not realistic. In the real world, there are several monthly and even yearly costs involved in keeping your website up and running.

First up is your domain. A domain is the address that gets typed in to reach your website, such as “yourbusinessname.com”. This is always a per-year expense, and should come in around $9-20 per year.