March 30, 2013
Regardless of what purpose your website has, you have a conversion rate on that website. For a service company, a conversion might be getting someone to fill out a request a quote or contact us form. For an individual brand such as an athlete, it might be merchandise or camp sales. In a more obvious case, for an ecommerce website, the conversion rate would be the number of people who visit the website that actually purchase a product or products.