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From the Blog

Websites

Insights, launches, and lessons from 31 posts since 2011.

If You Are Not Proud of Your Website, Neither Are Your Customers
Websites

If You Are Not Proud of Your Website, Neither Are Your Customers

Here is a simple gut check for every business owner. If you are not proud enough of your website to send people there, your customers are not impressed eithe...

April 12, 2026
Why We Don't Do Templates: A Behind-The-Scenes Look At A Custom Build
Websites

Why We Don't Do Templates: A Behind-The-Scenes Look At A Custom Build

Every time someone asks us for a quote, there is a moment when the conversation turns to how much a website should cost. And almost every time, someone has...

April 6, 2026
Your Website Is Your Hardest-Working Employee -- Are You Treating It That Way?
Websites

Your Website Is Your Hardest-Working Employee -- Are You Treating It That Way?

Think about the best employee you've ever had. The one who showed up every day, never called in sick, and always made a great first impression on clients. Th...

March 16, 2026
5 Website Mistakes That Are Costing Rochester and Sarasota Businesses Customers
Websites

5 Website Mistakes That Are Costing Rochester and Sarasota Businesses Customers

Your website might be turning away customers without you even knowing it. Here are five of the most common website mistakes we see from small businesses in R...

January 6, 2026
How Partnerships Drive Better Digital Results: Launching SoftWave Raleigh’s New Website
Websites

How Partnerships Drive Better Digital Results: Launching SoftWave Raleigh’s New Website

July 28, 2025
Little Things Matter: Why Small Website Features Create Big Impact
Websites

Little Things Matter: Why Small Website Features Create Big Impact

When most business owners think about upgrading their website, they imagine sweeping redesigns: new layouts, bold colors, fresh imagery, or even an entirely...

July 27, 2025
The Truth About DIY Website Builders: What Business Owners Need to Know
Websites

The Truth About DIY Website Builders: What Business Owners Need to Know

In an age where you can spin up a website in under an hour using drag-and-drop tools like Wix, Squarespace, or Shopify, it’s no surprise that many business...

July 14, 2025
When to Know It's Time for a New Website and Why It's a Necessity for Your Business
Websites

When to Know It's Time for a New Website and Why It's a Necessity for Your Business

At Basch Solutions, with offices in Rochester, NY, and Tampa, FL, we understand the critical role a website plays in business success.

July 11, 2024
Social Media Isn't Enough. Why Your Business Needs a Professional Website
Websites

Social Media Isn't Enough. Why Your Business Needs a Professional Website

In the digital landscape, while social media platforms serve as vital tools for interaction and engagement, they fall short in providing the comprehensive...

May 9, 2024
Why Every Business Needs a Professional Website in 2024
Websites

Why Every Business Needs a Professional Website in 2024

In today's digital-first world, having a professional website is no longer an optional luxury; it's a fundamental necessity for businesses in every industry...

May 7, 2024
The ROI of Custom Websites: Measuring the Impact on Your Business with Basch Solutions
Websites

The ROI of Custom Websites: Measuring the Impact on Your Business with Basch Solutions

Since 2008, Basch Solutions, headquartered in Rochester, NY and now expanding to Tampa, FL, has been at the forefront of creating custom digital solutions th...

April 28, 2024
Custom vs. Template Websites: Which is Right for Your Business?
Websites

Custom vs. Template Websites: Which is Right for Your Business?

In 2024, a business’s website serves as the virtual storefront, often providing the first impression to potential customers.

April 21, 2024