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"What's Facebook?" is no longer a question you hear somebody ask. In today's too-busy-to-look-up world, Facebook, is a household name, term, and of course -- website.

Facebook, the world’s largest social network platform, boasts over 500 Million Members, with thousands and thousands of new registrations daily.

Many people shrug off the idea of Facebook and say “Facebook isn’t for me”, and while your views on your own personal usage of it might not change, your views towards capitalizing from it, should.

Facebook now offers many of their features to be used by Facebook Developers on your website.

How can this benefit you? Let’s reason together.

Facebook Like – The Facebook “Like” button has become one of the most popular buttons pressed on the internet today. Clicking “Like” let’s all of your friends see that you like a page or topic. After seeing this recommendation of such, many users are intrigued to see what it is, and continue on to do a little spying of just what it is you like.

This can be fan-tastic for your company. Let’s say you have a news/blog article on something your company did for the community. Placing the Facebook Like button on your website now gives any Facebook user out there, the ability to proclaim that they like/recommend that article, allowing all of their friends to see. Now getting that one person on your website, can trickle to to hundreds of their friends and family seeing just what it is that has this person intrigued enough to click Like.

Facebook Send – Everyone knows about Facebook Like, but a new feature is Facebook Send. The Send button, conveniently located next to the Like button, allows you to quickly and easily send the page you are on to a Facebook user via Facebook Messaging. Now many sites are using “Send this via email” or Share this with others, but even if someone doesn’t check their Facebook, chances are they’re checking their Facebook ;)

Using the Send button can allow you to directly send an article/product/page to as many Facebook users as you’d like just by simply typing in their names. Can’t get much easier for your visitors, can it now?

Facebook Comments – Getting people talking is everything in today’s society. All it takes is a handful of intrigued teenagers to get that video of a goldfish the size of your horse to go viral and be seen by half of the world in 24 hours. Now while you might not reach half the world in 24 hours, you certainly can reach all of your visitor’s friends and family.

The Facebook Comment system lets you plug in a standalone Commenting system on any page of your website. This commenting system lets Facebook users publish comments to that article or page while logged into their Facebook account, really giving that comment a lot more power given that it has a “Face” behind it.

The system also has a built in feature that lets you Post the comment to the profile as well. Meaning – when John Doe comments on that article, he’s publishing that comment AND article to all of his Facebook friends and family – again, intriguing others to partake in discussion of your products, services, news, etc.

Facebook Fan Box, Activity Box – Now if we get into the importance of showing a Facebook Fan Box or Facebook Recent Activity on your site, we will be diving into our next article, but this is still another Facebook must that you are definitely going to want to consider when talking to your web developer.

All of these features can greatly help your products and services go viral and help that you really maximize exposure among each and every visitor to your website.