Here's a practical marketing tip many of you can benefit from!
We all know it takes money to make money, investing in what you're doing/selling/creating to make more money.
Well, one easy thing you can do, whether selling a house, leveraging online applications, or anything else you're using long URLs for that are harder to share/market - buy a domain!
As an example: there's a house for sale here in Chili for 1.5 million.
The URL to view the property on Zillow is:
https://www.zillow.com/homedetails/15-Bellaqua-Estates-Ct-Rochester-NY-14624/70907518_zpid/
Wouldn't it be easier to market "BigHouseInChili.com?"
Now, on marketing collateral, in emails, on phone calls, on social media and everything else you can simply use a short domain to send people to a long URL.
It now only saves time but it creates a greater aspect of shareability - which is usually good. And it's cheap & easy. All you've gotta do is go to GoDaddy.com, spend $21.99 for 2 years and you can setup a free domain forward within GoDaddy. Done.
And - on this example, the commission to sell this house is ~3%, so about $45,000. $20 to help you make $45,000? How can you not!
This is a no brainer for realtors selling (esp the higher price tag) homes, but many of you are using long URLs to send people somewhere over time - like mortgage applications, financing apps, specific pages on websites that are harder to navigate to, etc.
Leverage domains to make sharing easier - and in turn, getting more eyeballs.
Be sure to follow our blog and follow us on Instagram & Facebook for more tips!
#TEAMBASCH
