Pinterest is one of the latest social networks taking full advantage of society’s desire to want and need everything in sight.
Just as we are in awe of the lifestyles of many celebrities, Pinterest is out to let people share everything users find from the most exotic travel destinations and home décor to the most unique/easy to do crafts and food recipes.
Pinterest is compiled of “pin boards” that allow you to Pin items to them. One board might be for everything fashion related, another for travel destinations, and another for good ideas – whatever your boards are, the main focus is to “pin” items of interest for that topic.
To make this easy Pinterest allows you to Install a “Pin Now” button in your bookmarks bar, so that no matter where are you on the web, you can easily pin an item to your pin board.
How can this get you more business? Simple.
Pinterest allows you to get more exposure, and when I say more, I mean an abundance.
Regardless of the product or service you offer, most companies have a portfolio on their website. Whether you are an architect who builds houses, artists who paints artwork, fashion designer who designs clothes, wedding planner, travel planner, personal trainer – it doesn’t matter, you can benefit.
Let me break down the simple process of it.
For the sake of an easy explanation, you’re a wedding planner. You have a company website that showcases the last 15 weddings you’ve planned, and you have 20 photos for each wedding.
You now have 300 pictures that if one visitor stumbles upon and clicks “Pin Now” to pin it to one of their pin boards, you have access to Pinterest’s traffic of 10 million unique views a month. All it takes is one of those visitors’ followers to see it, and re-pin it.
With a good product/service, you can see your portfolio picture get re-pinned 100’s and 1000’s of times, and each time, the user sees where that item originated from – your company website.
Now, on a side note, you know I’m going to say this – those 100’s or 1,000’s of visitors that are going to go to your website because they want that same thing created for them, are about to get a first impression of your company – your website. Are you ready for that? (See: Making Sure Your Website Makes A Positive First Impression)
Being the fastest US site to ever reach 10 million unique views a month, it’s no wonder Pinterest visitors spend an average of 3 minutes more per visit on the site than Facebook. Pinterest also refers an average of 3.6% traffic to a website, compared to 1.05% by YouTube, 0.22 % by Google+, and 0.20% by LinkedIn. That means that Pinterest sends 3 times the amount of traffic to your website as YouTube, Google, and LinkedIn combined.
Regardless of your companies’ industry, chances are you can benefit from Pinterest. Take a look at the wide variety of categories Pinterest offers:
| - Architecture | - Art Cars & Motorcycles | - Design |
| - DIY & Crafts | - Education | - Film,Music & Books |
| - Fitness | - Food & Drink | - Gardening |
| - Geek | - Hair & Beauty | - History |
| - Holidays | - Home Decor | - Humor |
| - Kids | - My Life | - Women's Apparel |
| - Men's Apparel | - Outdoors | - People |
| - Pets | - Photography | - Print & Posters |
| - Products Science & Nature | - Sports | - Technology |
| - Travel & Places | - Wedding & Events | - Other |
I hope this article gives you a little insight as to how you can capitalize off yet another social networking website that has taken America by storm. As always, don't expect that you have to become a pro. We want you to lean on us for help!
Basch Solutions, LLC is a Rochester ny web design company that also specialize in custom website development, content management systems, social media strategy, and search engine optimization. If you need guidance on creating, maintaining, or revamping your web presence, we’d be glad to help, just fill out the contact form on the right or give u a call today!
