I get into so many conversations where people tell me how they have more business than they can already handle. How they're already booking into the fall. How they're having to cancel on some customers. How they're overwhelmed with work.
And so, that's their reason for not focusing on digital/brand.
The problem with that is there's a huge misconception that creating content, having a proper website, and maintaining social is all just about sales/leads.
YES - it helps with those things big time.
But it's more than that.
It's about building passive relationships.
It's about - wait for it - getting employees to be able to help you keep up with the demand you've built up!
You'd be surprised - or maybe you wouldn't - with the number of people who say they don't have a website/social cause they have enough business - but then later, the conversation changes to how they wish they could get more/better help/workers.
Ok, well... What's your website look like? What's your social/digital presence like? It's not just prospect customers you're talking to; it's prospect employees!
Can they see the credibility you've built up?
Can they apply online to work for you?
Can they see benefits/perks?
Can they get a glimpse of the culture of the company?
The answer is no.
And it's not just prospective employees. It's prospect partners. It's prospect vendors. It's prospect relationships. It's community. That's brand.
Focusing & investing in BRAND (web, social, content) has a plethora of both short and long-term benefits. Don't get caught up associating everything digital with just "marketing."
It's the same philosophy behind why you keep your building and offices up to date and maintain yourself the way you do. You just need to apply the same thought to digital.
It's not just building a business; it's building a brand.
Don't understand it? Need help? We'd love to help you! Contact us today.
