It’s that time of year where companies are reviewing year-end documents and planning for a better year, by setting goals to make sure it happens.
We would like to think that in an ever-growing online society, one of your goals would be to improve your web presence. We won’t just leave you in the cold though; here are some helpful ways to improve your web presence.
Social Media Strategy – We’ve said it before and we’ll say it again, Social Media, as a whole, is changing the way we do business, the way your customers interact with you, and the relationships that are formed between you and your customers.
It’s very important that you have a social media strategy in place to make sure that you are effectively reaching customers on all levels, at their new natural habitat. Once establishing the strategy, it’s crucial that you implement social media elements into your website to allow a steady traffic flow to and from your social media profiles.
Go 2.0 – If you have still not entered into the web 2.0 world, you need to. Having more interaction on your website, having a clean design, and involving the latest technology available such as Ajax, CSS3, and HTML5 will help ensure the absolute best customer experience.
At first, being web 2.0 wasn’t THAT big of a deal. Now, a few years later when the majority of your competitors have gone 2.0 and their websites reflect state of the art technology and elements, it’s more crucial than ever that you partake. Web 2.0 isn’t limited to your design, though you can read more about that in our blog article called What Makes up a Web 2.0 Design, but it also refers to the technology that’s used to run the website... which leads us into our next point.
Frequency of Content – The old standards of the web said that just having a website with information people can access and read was enough. Now days, on top of being web 2.0 and having state of the art technology and interaction, having updated content is a biggie.
Having a content management system in place to ensure that you can update content frequently is a must. Many elements, such as the following, need to be updated frequently:
- Call to action text/buttons
- Marketing verbiage
- New Products and Services
- New Promotions
- Portfolio/Pictures
When your future customer visits your website, you want to give them the peace of mind that you offer the best product/service out there; that you’re competitor doesn’t do it better than you do.
Having a stale website with outdated content can leave a bad first impression. You should desire the opposite; a website so good that everyone can’t stop telling their friends about you. After all, what’s better than word of mouth marketing?
Basch Solutions, LLC – a Rochester Website Design and Website Development company, has been building content management systems for their clients in almost every industry since 1999. Have a look at their portfolio to see some of the many success stories they boast @ www.baschsolutions.com/portfolio
