Whether it was during a football game, the victoria secret fashion show, or during one of your favorite primetime shows, you’ve probably seen the commercial 1&1 is blasting the airwaves with.

Many companies are scrambling and consulting with their marketing teams to find out if this is the solution they have been waiting for, for their new company website.

Despite what conclusion you might draw, the answer is no. 1&1's Website Builder is not the solution to anything but tarnishing your brand and destroying the image for it that you have created.

Cookie Cutter Templates

In order to expedite the building process, 1&1 offers very cookie cutter templates. They offer very basic 2 column layouts that can only be customized with a dull color and plain text. No web 2.0 elements are included in their designs. Elements like gradients, big fonts, CSS effects, etc. are nowhere to be found.

Having such an outdated template from 1&1, which look like they are from the late 90’s, will tarnish the quality of your brand and can give your website a look as if it’s been around for 10 years without updates. Some might not care, but you’re actually better off without a website than having a 1&1 template being the web presence for your brand.

Minimum Control

Unlike the content management systems we build for clients, and many other web companies build for clients, 1&1’s content management is done all through a visual editor that lets you edit the different content sections on the site.  1&1 does not give you an admin panel to control different modules, contact submissions, site settings, etc. – it simply gives you the ability to edit text in different spots.

A big part of websites today is keeping it fresh to get high rankings, and without a proper content management system in place, you don’t have an easy, convenient way to do this. It might look like it’s easy to use, but trust me, like many things that are easy coming in life, they are easy going as well! Take the time to learn a content management system that will provide you with the tools necessary to gain maximum exposure on the web!

Outdated

Yes, even though you just built it, your website created with the 1&1 Website Builder, is already outdated! A lack of a social media presence, web 2.0 elements, Ajax technology, and many other components leaves your website in the dust, and your competitors with a great edge on you.

The way 1&1 can setup your website in minutes for you and have it all be in a pre-built system ready for you to manage, is by making it stupid simple. Leaving out modern technology that cannot be mass-produced for pennies is the direct result of using this builder.

The bottom line is that, like many other aspects in life, you pay for what you get.  Using 1&1’s website builder is a poor reflection of your brand, and having a website that looks outdated and lacks modern technology is not a great first impression for a potential customer of yours.

Basch Solutions, LLC is a Rochester ny website design and website development company. Also specializing in SEO and Social Media Strategies, Basch Solutions covers the spectrum in online services and can get your company completely geared up to go toe to toe with your top competitors.