How to Start Managing Your Online Reputation

One negative article, or one negative listing in any of the main search engines  can prevent customers from buying your products and services, prevent you and/or your company from being hired for a job, and have many more negative effects on you and your business. Your online reputation is just as important as your real-world reputation.

While complete online reputation management should be left up to the professionals, there are some simple practices that you can use to help eliminate negative results from being shown to searchers.

Own Page 1 - It's not always easy, but you want to try to own the page 1 results. If you can control all of the results shown on page 1, there's a good chance searchers will never make it to page 2,  but instead they will find the relevant information they are looking for. The whole methodology behind Online Reputation Management is creating new links to appear in search engines, preferably on Page 1, pushing negative articles to a position so far back that no one will ever see them.

Online Profiles - Due to the credibility of major social networks, and the traffic they receive, often times profiles you/your company have on them will show up when someone searches you/your company. Just having a profile shouldn't be where this point ends. You want to make sure when/if they click on one of your social media profiles, that they find enough information to cure their curiosity, and not go back and look for more listings.

Positivity -You know if you or your company does something negative, there's a good chance it will get out. Much like the media being all over a celebrity when they screw up, local news,competitors and everyday followers WILL see when you screw up and post a negative article/recap somewhere. Counter these negative listings with some positive articles. Yes, this means if you or your company doesn't give back or do anything positive, here's some extra incentive to get out there and make it happen!

The above practices are just a few elements to keep in mind when thinking about your online reputation. For full online reputation management, we strongly recommend hiring professionals to make sure that your online reputation has the most integrity it can have, and to mak sure that it is done the right way, and that it will last. Improper techniques can cause negative results to reappear in a short matter of time

Basch Solutions, LLC is a website design and website development company located in Rochester, NY. Basch Solutions strives to help clients across the US with services including and not imited to Custom Website Design, Content Management Systems (CMS), Online Reputation Management, Search Engine Optimization (SEO), Social Media Strategy (SMO), Hosting, and other online services. Shoot us a message or give us a call today to start protecting your online reputation today!

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