Everyone sees the mainstream websites making money and wants to hop on the band wagon. Of course they do. Who doesn’t? The problem is that it takes a lot of work to get your website geared up towards making a profit on the website itself, without selling products, or having an ecommerce website.
Now don’t mix up the topic of this article. Of course if your website is for your business, it’s going to increase awareness of your brand and hopefully you will get more leads and closed deals for your company, but what we’re talking about here is how to make money off the actual website itself.
There are many different routes you can go, but we'll take a look at the three most common methods we implement.
The most obvious and well known method of creating revenue on your website is ads. Many companies such as Google and Commission Junction will give you snippets of code that display an ad banner on your website and every time someone clicks on it, you will earn a small amount, such as 5 cents.
In order to make this a successful source of revenue, you are going to need to establish a very high and consistent traffic flow, or the numbers will be so minimal, you won’t be able to actually collect a check for a year or two, as most companies won’t pay out until you’ve earned at least $100.
A similar route to the above, but a better route for the websites with less of a traffic flow, is selling advertisement spots. It doesn’t take much business logic to realize that if your company has value, and your website has value, people will pay to be on it. Just because you don’t get a lot of traffic, doesn’t mean your website doesn’t have value.
If your company is a well-known company, it might be worth it to a business owner to “partner up with you” and have a small advertisement on your website. It will take some negotiation skills and a value assessment to decide what you charge. Remember, if you charge too little, your brand clearly doesn’t have that much value, but don’t over-charge as this is a free source of revenue!
Offering exclusive content to visitors who want to cough up a little money is another route you can take. In some industries, such as fitness and nutrition, it’s going to come a lot easier to offer exclusive content, that after establishing a reputation, people want more of.
This isn’t an option for everyone, and really is going to take some innovation if you’re in an industry that is generic when it comes to knowledge, but it can be done. We’ve built and seen people offer a variety of exclusive content from fitness tips to financial advice to real estate tips.
While the first two methods are static content and consist of simple functionality, the third method will require some custom web development and constant updating of your website. Make sure before you have the work done, that you can commit the time to make sure that you are offering enough content to entice people through previews and promos to sign up for the exclusive content.
Basch Solutions, LLC is a Rochester ny web design and web development company specializing in building custom websites from the ground up. Check out our portfolio filled with web 2.0 websites and innovation. If this article has left you curious or eager to learn more, shoot us a message using the contact box to the right!