Many companies come to us from either a Google search or a word of mouth referral and they want to know the cost to engage in Search Engine Optimization work.

Organic search engine optimization itself can cost anywhere from $1,000 - $5,000 a month based on competition. However, while we’d love to engage in SEO services for your brand, it’s important that you know that there are many things that you, the client, can do yourself to ensure that you are getting better rankings.

HTML5 is by no means perfected and 100% rolled out to the web, but for those who are on the beginning of the curve for the law of diffusion of innovation, you’ll want to know this information!

HTML5 has evolved from the manner in which the web is growing and has adapted many new tags and codes to allow for further optimization in rankings by search engines.

In the web world, search engine optimization is one of the most thrown around terms with the least understanding of what it truly is.

Search Engine Optimization is, in my words, the process of constantly optimizing a website for higher rankings in the search engines. This optimizing happens both "on and off page" -- meaning this includes works on the website itself, and doing different practices with the website.

So, you optimized your website…. You added META tags: titles, keywords, and description, and even made sure your code is validated, but… where are the results?

Unfortunately, many don’t understand that SEO is not a 1, 2, or 3 time deal. SEO, especially organic, is an ongoing process. If SEO wasn’t, many companies would pay thousands and have immediate success, watering down the true intelligence of search results, causing a long term decrease in search engine users. Whether you know it or not, the reason you go back to Google time and time again is because it gives you what you want.

Just because you built (or we built it for you) a beautiful website, does not mean you are going to come up in Google. If you search the word “Restaurants”, you will see ‘about 1,200,000,000 results’.  How does Google know that your restaurant website is better than the other 1.2 billion? We’ll give you a little insight:

Do they know?

Has Google been notified of your new website? One of the first things you should do after building a new website, is submit it to Google, Yahoo, and Bing.

When it comes to Search Engine Optimization, we see many simple optimization techniques slip under the radar due to lack of time and/or passion. It’s very important that you take the time to optimize your website so that your customers, and new ones, can find you.

One of the features Basch Solutions, builds into a website content management system is the ability to manage your META tags on every content page. META Tags, as Google says “are a great way for webmasters to provide search engines with information about their sites”.

There are many factors that determine how well a page ranks in search engine results. The foundation for those rankings rests solely on the quality of your website. It is most important to have a high-quality website built, than anything else. We’ve compiled a few tips for you to take into consideration both when building a website and after your website launches.

Avoid Flash: While Flash can have dazzling effects and stunning transitions, it does absolutely nothing for your SEO. The search engine robots (who crawl your site) can’t see any of the text or images within the flash.