Regardless of what purpose your website has, you have a conversion rate on that website. For a service company, a conversion might be getting someone to fill out a request a quote or contact us form. For an individual brand such as an athlete, it might be merchandise or camp sales. In a more obvious case, for an ecommerce website, the conversion rate would be the number of people who visit the website that actually purchase a product or products.

It’s not uncommon to hear people complain about slow load times on websites or even praise websites for being so fast and smooth. Even the non-tech savvy appreciate a fast loading website.

While many business owners don’t pay attention to the complaints of customers of how long their website takes to load and operate, just as many hear those complaints and fail to act on it. As anything in business, when a customer speaks, you should listen.

So, you’ve finally gotten your new website through the development phase and you are ready to go “live”- congratulations! Now, you need to ensure that your new website is online for your visitors 24/7/365. A key advantage to a website is that it is essentially a salesperson for your company. Reliable web hosting means that your new salesperson is always in the office helping customers 100% of the time. No breaks, vacations or sick days!

Let’s go thru some basics. When you purchase web hosting, you are renting what is called a server (a high performance computer) inside a data center. The data center provides fail-safe power and cooling, extremely high speed internet access, and physical security to your server.