For those of you who are still not sure about what Facebook is, Facebook is a social networking website that allows you to have a digital ID (profile) and share what you’re doing with others. This allows you to interact with people that you normally wouldn’t get the chance to interact with on a daily basis. Sure, you’re going to see your co-workers daily, or your family, but what about distant cousins? What about the family parties and vacations you want to share with your co-workers? Facebook bridges the gap for keeping in touch, and sharing your life.

The old Facebook seemed to have focused on establishing your social network. It was about reconnecting with old friends, establishing what you “Like”, and sharing your daily activities.

A mobile website is a website that is built specifically to function and display on mobile devices. While some websites will load fine on newer smartphones like the iPhone, the website still might not be a mobile website.

Websites designed and developed specifically for mobile devices are generally very basic and to the point. They also feature technologies that are compatible with mobile devices, and leave out technologies that aren’t, such as Flash.

A common problem we see within companies in relation to the usage of their website, is not knowing. Not knowing how to maximize their online exposure, not knowing how to target a web audience, etc. Many companies, only after launching their website, think of new and exciting ways to reach their audience and use their website as a great marketing tool.

We're going to give you some insight as to a couple features your company website should offer, in which both you and your customers can benefit from!

Just because you built (or we built it for you) a beautiful website, does not mean you are going to come up in Google. If you search the word “Restaurants”, you will see ‘about 1,200,000,000 results’.  How does Google know that your restaurant website is better than the other 1.2 billion? We’ll give you a little insight:

Do they know?

Has Google been notified of your new website? One of the first things you should do after building a new website, is submit it to Google, Yahoo, and Bing.

When it comes to Search Engine Optimization, we see many simple optimization techniques slip under the radar due to lack of time and/or passion. It’s very important that you take the time to optimize your website so that your customers, and new ones, can find you.

One of the features Basch Solutions, builds into a website content management system is the ability to manage your META tags on every content page. META Tags, as Google says “are a great way for webmasters to provide search engines with information about their sites”.

There are many costs to running websites these days. Unfortunately, an effective website isn’t a one-time payment. Be careful of budget design firms that try to sell you on a one-time package! That is like an auto dealer selling you a car and telling you that gas is free for life. While that sounds awesome- it’s simply not realistic. In the real world, there are several monthly and even yearly costs involved in keeping your website up and running.

First up is your domain. A domain is the address that gets typed in to reach your website, such as “yourbusinessname.com”. This is always a per-year expense, and should come in around $9-20 per year.

Of course you do! If you do not “do social media” the right way, you can actually tarnish your brand, and lower the quality and the way people view it.

It’s very important if you’re going to jump into the Social Media world – which we strongly suggest you do – that you do it the right way, and have a course of action in place.

Let’s discuss the basics of how to go about becoming social.

Many people fall victim to neglecting their website because they believe just having one is simply enough. This is not true. You should be constantly seeing a positive ROI well after your website has been paid for. Don't let let the potential customers suffer and not get a real understanding for who you are.

A website is a business purchase that is a great investment. Just because you might've let the passion for the company website slip away, that doesn't mean the potential customer to suffer and not get a real understanding for who you are.

There are many factors that determine how well a page ranks in search engine results. The foundation for those rankings rests solely on the quality of your website. It is most important to have a high-quality website built, than anything else. We’ve compiled a few tips for you to take into consideration both when building a website and after your website launches.

Avoid Flash: While Flash can have dazzling effects and stunning transitions, it does absolutely nothing for your SEO. The search engine robots (who crawl your site) can’t see any of the text or images within the flash.

We all know that Google is the place to go to when you need to find something. Now think about that from another perspective: Anything that needs to be found, should be on Google. Google makes it very easy for you to submit your product/service in multiple ways.  Google also offers an array of services (many of which are free) that will help improve how you display your services, and to make your website a better experience.

Immediately following the conclusion of your website build-out, the following are just a few of Google’s many free services that you should absolutely take advantage of.