Articles went up everywhere after the Thanksgiving holiday on how online retailers are seeing a huge increase in mobile sales and stay-at-home black Friday shopping on the web.

Many retailers are changing their entire business model to accommodate more online shopping, and you should be doing the same thing!

There are many components that make an ecommerce website successful. If you miss out on these crucial components, you can very easily watch your visitors and paid traffic go to your competitor.

Many people outside of the web world, can’t tell the difference between a website design that belongs in the 90’s and a design that competitors are going to cry over.

It’s important that even if you are not tech-savvy, or know a lot about websites/the web, that you don’t let a web company take advantage of you and give you a poor design, which will undoubtedly lead to a poor website.

Web 2.0 can be defined as the web re-invented. Websites are now more interactive and a lot more visually appealing, thanks to the technology that has been deployed over the last few years.

I think it’s safe to say that the number of people that exclude Social Media from their marketing and advertising agendas, far outweigh the number of business owners/operators that consider Social Media to be a crucial component of brand development.

Social Media, as a whole, is changing the way we do business, the way customers interact with businesses, and the relationships between the company and the consumer.

So, you optimized your website…. You added META tags: titles, keywords, and description, and even made sure your code is validated, but… where are the results?

Unfortunately, many don’t understand that SEO is not a 1, 2, or 3 time deal. SEO, especially organic, is an ongoing process. If SEO wasn’t, many companies would pay thousands and have immediate success, watering down the true intelligence of search results, causing a long term decrease in search engine users. Whether you know it or not, the reason you go back to Google time and time again is because it gives you what you want.