Whether it was during a football game, the victoria secret fashion show, or during one of your favorite primetime shows, you’ve probably seen the commercial 1&1 is blasting the airwaves with.

Many companies are scrambling and consulting with their marketing teams to find out if this is the solution they have been waiting for, for their new company website.

Despite what conclusion you might draw, the answer is no. 1&1's Website Builder is not the solution to anything but tarnishing your brand and destroying the image for it that you have created.

Articles went up everywhere after the Thanksgiving holiday on how online retailers are seeing a huge increase in mobile sales and stay-at-home black Friday shopping on the web.

Many retailers are changing their entire business model to accommodate more online shopping, and you should be doing the same thing!

There are many components that make an ecommerce website successful. If you miss out on these crucial components, you can very easily watch your visitors and paid traffic go to your competitor.

Many people outside of the web world, can’t tell the difference between a website design that belongs in the 90’s and a design that competitors are going to cry over.

It’s important that even if you are not tech-savvy, or know a lot about websites/the web, that you don’t let a web company take advantage of you and give you a poor design, which will undoubtedly lead to a poor website.

Web 2.0 can be defined as the web re-invented. Websites are now more interactive and a lot more visually appealing, thanks to the technology that has been deployed over the last few years.

I think it’s safe to say that the number of people that exclude Social Media from their marketing and advertising agendas, far outweigh the number of business owners/operators that consider Social Media to be a crucial component of brand development.

Social Media, as a whole, is changing the way we do business, the way customers interact with businesses, and the relationships between the company and the consumer.

So, you optimized your website…. You added META tags: titles, keywords, and description, and even made sure your code is validated, but… where are the results?

Unfortunately, many don’t understand that SEO is not a 1, 2, or 3 time deal. SEO, especially organic, is an ongoing process. If SEO wasn’t, many companies would pay thousands and have immediate success, watering down the true intelligence of search results, causing a long term decrease in search engine users. Whether you know it or not, the reason you go back to Google time and time again is because it gives you what you want.

We’ve seen both sides of the fence – people who just built a site and want to redo it again, for whatever reason, and people who have a ten year old site, and don’t want to re-build. Some just aren’t sure and make a decision based on a lack of understanding, while others don’t see the value.

Here, we’re going to try to help you to determine if and when it’s the right time to rebuild your company website.

There are so many elements to a website and marketing a website properly, that people hurt themselves by not following through and giving their website the attention it deserves.

One thing people lack to think about is getting people to come BACK to their website. Everyone thinks about getting visitors and marketing your website and optimizing it, but many fail to execute a plan to get those visitors to return.

I think there is a big difference between making sure you are getting a good value when purchasing services, and trying to nickel and dime someone.

Many people focus primarily on the dollar amount spent, and nothing else, but you have to be careful that you aren't obsessing too much over an amount of money.

The following is a quote that we came across a few years ago, and has stuck with us ever since.

Unfortunately, there are too many business owners/exec’s that view social media as a way for teenagers to occupy their boredom. Social Media, can instead, be used as one of the greatest customer service tools that you have ever seen.

All I need is ten minutes of attention to convince you that you and your company’s customer service department/reps can greatly benefit from Social Media.

When customers need help, they are often turned off by long waits and holds on the phone, or getting the kids ready and making a trip to the store. Now days, social media gives you the ability to skip all that.

Even if you have the most interactive website, so you think, you can still benefit greatly from integrating social media into your website.  Allowing people to take your content and interact with it the same way they do with their friends all day on Facebook, Twitter, and others is clutch.

As a whole, it’s beneficial to involve your social media  profiles because it is a great way for visitors to engage with you and learn more about your product and/or services and who you are as a company. However, I think we covered that pretty good in our blog article in the beginning of the month titled Do I Need a Social Media Strategy In Place For My Small Business?