For years, Google has been an industry leader in providing traffic stats for your website. Google lets you use their free service, Analytics, to monitor traffic and to view a plethora of different categories of stats.

Beginning a few months ago in the fall, Google has begun to offer Real-Time stats. Google Analytics Real-Time is still in Beta, but offers a large amount of data on your visitors, as they are on your site.

Technology such as Google Analytics Real-Time can greatly help you measure marketing efforts and can allow you to spend money and time maximizing conversions instead of driving more traffic to your website like sheep.

It can be overwhelming trying to decide what to do when you get going with building a website. One of the many important decisions is how and who is going to manage the content on the website, once your new website is up.

Options on content management range from having a static website with absolutely no ability to manage content, to having a limited content management system, or having a completely custom content management system to let you fully manage every ounce of content you have. Below we’ll break each option down a bit for you.

One of the most popular questions in preliminary conversations with prospective clients is “how much does it cost to maintain the website. I can honestly say it’s fun to watch them light up when I tell them that aside from a small hosting fee, there are no maintenance or on-going fees - with us anyways.

The reason that (aside from hosting) there are no on-going fees with us is because we don’t have to be the ones to update and maintain the website. We build and provide our clients with content management systems to allow themselves to have full management of all of the content on their website.

HTML5 is by no means perfected and 100% rolled out to the web, but for those who are on the beginning of the curve for the law of diffusion of innovation, you’ll want to know this information!

HTML5 has evolved from the manner in which the web is growing and has adapted many new tags and codes to allow for further optimization in rankings by search engines.

When talking to a legit web design/development firm, they will be able to walk you through the proper elements and components to an ecommerce website. The problem lies when business owners and managers consult with companies who don’t know what they’re talking about.

One of the main reasons I blog is because I really want people to have a better understanding for the web and how to better their companies presence on the web. The purpose of this blog article is to give you a little head knowledge that you can take with you so that if you consult with a web company, and it isn’t us, you can make sure they know what they’re talking about.

Many businesses are starting to understand that they need to be on Facebook and that marketing to Facebook’s 800,000,000 users is a no brainer. Not only is it very cost-effective, but it has a plethora of benefits ranging from improving your customer service to growing your fan base.

The problem lies when non tech-savvy business owners and managers begin to indulge in social media, but fail to adapt to an ever-changing tech world. It’s important that a part of your social media strategy is to stay on top of what’s changing and how you can adapt to it.

In the web world, search engine optimization is one of the most thrown around terms with the least understanding of what it truly is.

Search Engine Optimization is, in my words, the process of constantly optimizing a website for higher rankings in the search engines. This optimizing happens both "on and off page" -- meaning this includes works on the website itself, and doing different practices with the website.

Given today is the release of the new iPad (iPad 3) from Apple, I thought I’d take a few moments and talk about how you need to take advantage of people using iPad’s, and how to make sure their leisure viewing leads to finding your company.

With the ease of access the iPad offers to people, companies are seeing an increased number of visits to their company websites, simply because people love surfing the web on the iPad. People don’t look in the yellow pages for businesses anymore – they sit on the couch and pick up their iPad.

First and foremost, if you haven’t read the blog article I wrote last summer called How Blogging can Grow Your Business Online, you need to read that and make sure you fully understand the importance of why your company website should have a blog.

The responses I’ve received are that it now clicks with people that they need a blog, the question is now transitioning to how do I do it. Therefore, I’m going to discuss a few main points to keep in mind and to help guide you down the path of a successful blog.

Pinterest is one of the latest social networks taking full advantage of society’s desire to want and need everything in sight.

Just as we are in awe of the lifestyles of many celebrities, Pinterest is out to let people share everything users find from the most exotic travel destinations and home décor to the most unique/easy to do crafts and food recipes.