Regardless of what purpose your website has, you have a conversion rate on that website. For a service company, a conversion might be getting someone to fill out a request a quote or contact us form. For an individual brand such as an athlete, it might be merchandise or camp sales. In a more obvious case, for an ecommerce website, the conversion rate would be the number of people who visit the website that actually purchase a product or products.

Part of the reason for a constantly changing environment is because technology is increasing at such a rapid pace. The piece of technology that we are singling out today is relating to the way websites are displayed.

With new technologies and coding styles becoming available, two new styles of design that are going to become more common in 2013 are responsive design and parallax design.

Many companies come to us from either a Google search or a word of mouth referral and they want to know the cost to engage in Search Engine Optimization work.

Organic search engine optimization itself can cost anywhere from $1,000 - $5,000 a month based on competition. However, while we’d love to engage in SEO services for your brand, it’s important that you know that there are many things that you, the client, can do yourself to ensure that you are getting better rankings.

The web is a scary place for many people. You might not think so, but for many business owners who strive to make the best decision possible when doing what they do best (running their business), this is the case.

Think about it. Let’s look at a fictional character named Charlie. Charlie runs a fictional but successful construction company. Charlie can build you a house, a garage, a warehouse, a swing set, a bathroom – you name it. Charlie puts blood, sweat, and tears into being the best contractor he can be.

Owning a restaurant is not easy. A lot of time restaurant owners are scraping money together to clear the large amounts of overhead they have, and cash flow is at a minimum. On top of the financial burdens Restaurant owners can have, the competition is fierce.

Having a website is no longer an option in 2012. A website an absolute necessity. What you do with that website is ultimately up to you, but what you can do with that website has no limitations, if hiring the right company to build it out.

Once a business owner or marketing director comes to the realization that it’s time for a website, the first thought that should come into play is what is going to be done with that website and what can come from this investment.

One thing we’ll never do is lie to neither prospects nor current clients. For those outside the industry, many are often unhappy once they become aware of the fact that a websites life is never as long as a client signing the checks would like it to be, and rightfully so.

The problem is – like it or not – your website, on average, will not last more than three years.

Google,  Smarts, and Prospects. You know what those three items are? Some of the top reasons why you should sit and take the time to write content for your website.

I don’t generally stop a blog topic off with the main points from the article, but today we make an exception. This is a very important topic that is undervalued and under-appreciated by many business owners.

It’s a fact that nobody who has an ecommerce website or runs an online store, ever says they have enough sales.

Many customers, even those with beautiful, user-friendly websites, are constantly asking around how to get more sales, how to increase conversions, and how to have a better online store.

As a company, we've heard horror story after horror story from clients and prospects alike, about how they thought they could save money and get better results cutting out a professional website development firm, and just hiring a freelancer.

Very, very rarely is this ever the case. You might hit the jackpot and find a freelancer that gives you the website of your dreams, but I highly doubt it’s going to happen.

One of the transitions taking place in online media is the more frequent use of videos. As more companies make use of videos, more visitors get used to seeing them.

A 30-90 second video on your homepage/website can drastically increase the chance of visitors understanding what you do, learning why you’re the best at what you do, and proceed to initiate a consultation with you or buy products/services from you.

It’s not uncommon to hear people complain about slow load times on websites or even praise websites for being so fast and smooth. Even the non-tech savvy appreciate a fast loading website.

While many business owners don’t pay attention to the complaints of customers of how long their website takes to load and operate, just as many hear those complaints and fail to act on it. As anything in business, when a customer speaks, you should listen.

For years, Google has been an industry leader in providing traffic stats for your website. Google lets you use their free service, Analytics, to monitor traffic and to view a plethora of different categories of stats.

Beginning a few months ago in the fall, Google has begun to offer Real-Time stats. Google Analytics Real-Time is still in Beta, but offers a large amount of data on your visitors, as they are on your site.

Technology such as Google Analytics Real-Time can greatly help you measure marketing efforts and can allow you to spend money and time maximizing conversions instead of driving more traffic to your website like sheep.

It can be overwhelming trying to decide what to do when you get going with building a website. One of the many important decisions is how and who is going to manage the content on the website, once your new website is up.

Options on content management range from having a static website with absolutely no ability to manage content, to having a limited content management system, or having a completely custom content management system to let you fully manage every ounce of content you have. Below we’ll break each option down a bit for you.

One of the most popular questions in preliminary conversations with prospective clients is “how much does it cost to maintain the website. I can honestly say it’s fun to watch them light up when I tell them that aside from a small hosting fee, there are no maintenance or on-going fees - with us anyways.

The reason that (aside from hosting) there are no on-going fees with us is because we don’t have to be the ones to update and maintain the website. We build and provide our clients with content management systems to allow themselves to have full management of all of the content on their website.