As is when you first meet someone, your first impression can last a lifetime, and in terms of business can make the difference of whether or not a potential customer buys from you.

Regardless if you are offering services or selling products, your first impression can either significantly increase the chance of that customer going with you, or can greatly tarnish your brand enough for a prospect to keep looking around.

One negative article, or one negative listing in any of the main search engines  can prevent customers from buying your products and services, prevent you and/or your company from being hired for a job, and have many more negative effects on you and your business. Your online reputation is just as important as your real-world reputation.

While complete online reputation management should be left up to the professionals, there are some simple practices that you can use to help eliminate negative results from being shown to searchers.

If you're still one of the few business owners that isn't sure if you need a website for your company, this blog article may not be for you, as we're going a lot further than that.

In a world where online profiles are replacing yellow page listings,and people search Google instead of the phone book, having multiple online profiles can have a plethora of benefits, ranging from Reputation Management and SEO, to a larger reach or potential customers.

Companies of all shapes and sizes are searching the web high and low for answers on how to keep up with their competitors who are using social media.

A Social Media Strategy is a strategic plan set in place to establish and maximize your brands exposure on today’s top social networks.

There’s much to learn about social media strategies, but rather than overwhelm you, we’re going to give you just a few quick pointers to help guide you in the right direction when creating yours.

It’s that time of year where companies are reviewing year-end documents and planning for a better year, by setting goals to make sure it happens.

We would like to think that in an ever-growing online society, one of your goals would be to improve your web presence. We won’t just leave you in the cold though; here are some helpful ways to improve your web presence.

As many already know, people aren’t going to the yellow pages anymore to find service providers, restaurants, gyms, and other local places of business. Searches in Google, Yahoo, and Bing for local service providers have skyrocketed over the last few years.

Many companies are familiar with the ideology that you need to be in the search engines, in order to reach your customers by whatever means they want to use to find you. A big part of this in the upcoming year is going to be via mobile devices.

What a year 2011 has been to reflect upon. We sincerely thank you for all of your support and another great year.

We wish you and your family a healthy, happy holiday season, and of course, a prosperous New Year!

Here's to what we did in 2011, and what's to come in 2012!

Everyone sees the mainstream websites making money and wants to hop on the band wagon. Of course they do. Who doesn’t? The problem is that it takes a lot of work to get your website geared up towards making a profit on the website itself, without selling products, or having an ecommerce website.

Whether it was during a football game, the victoria secret fashion show, or during one of your favorite primetime shows, you’ve probably seen the commercial 1&1 is blasting the airwaves with.

Many companies are scrambling and consulting with their marketing teams to find out if this is the solution they have been waiting for, for their new company website.

Despite what conclusion you might draw, the answer is no. 1&1's Website Builder is not the solution to anything but tarnishing your brand and destroying the image for it that you have created.

Articles went up everywhere after the Thanksgiving holiday on how online retailers are seeing a huge increase in mobile sales and stay-at-home black Friday shopping on the web.

Many retailers are changing their entire business model to accommodate more online shopping, and you should be doing the same thing!

There are many components that make an ecommerce website successful. If you miss out on these crucial components, you can very easily watch your visitors and paid traffic go to your competitor.