“Build it and they will come” doesn’t apply on the web

Published October 8th, 2014 by Justin Basch

It’s an old saying that has no business being associated to the internet. Having the mindset that if you build it, they will come, will be the most unrealistic expectations you can have on the internet.

Rochester Business Journal: Gold medalists find firm here a branding champ

Published July 3rd, 2014 by Justin Basch

Basch Solutions was featured recently in the Rochester Business Journal. Check out the full article by clicking the PDF link in the article's content.

The Shark Tank Factor: Is your business prepared?

Published June 27th, 2014 by Justin Basch

Shark Tank is by far one of, if not thee, best show on television. It features many hard working entrepreneurs that are seeking investments to help grow their company or keep their company alive. However, with the growing popularity of Shark Tank, you are starting to see a new motive by entrepreneurs. As Mark Cuban has mentioned, you are starting to see entrepreneurs that want to be on the show simply for the publicity, and right or wrong, it makes sense.

A thank you to the wrestling community.

Published March 19th, 2014 by Justin Basch

Wrestling is in our blood. It's a fact. I started this company 5.5 years ago with the principles and values I've learned through everything I've experienced in my life. All of those values and principles allowed me to launch this company. A great deal of those principles came from 6 years of wrestling. I was by no means the greatest wrestler in the room but just being apart of what I was, I leaned first hand about hard work, sacrifice, humility, respect, discipline, perseverance, integrity, honor, team work and so much more.

Eight Reasons You Shouldn't Build a Website with WordPress.

Published February 18th, 2014 by Justin Basch

There, I said it, and it felt good. I’ll say it again. Don’t build a website with WordPress: a statement many inexperienced and uneducated in this industry will fail to tell you, despite the honesty behind it. To be fair to WordPress, I don’t give this opinion because I don’t value WordPress or see the power behind it – it’s definitely there, and when used right, it’s a great platform. My opinion is primarily based on the misusage of the blog platform across the industry.

Don't put all of your (social) eggs in one basket.

Published January 15th, 2014 by Justin Basch

The range of knowledge on social media ranges vastly throughout America. The sad thing is it's hard for brands and companies to sometimes tell who actually knows what they're talking about vs who has real past-application and knowledge on what to do and the ability to get results. Perhaps I can help a bit.

You only get one first impression.

Published November 9th, 2013 by Justin Basch

Many times the first impression of your company a potential customer has won’t be a well planned out PowerPoint presentation, the face they see at the counter, the person they hear on the phone, or a portfolio showpiece you like to tout. Instead, first impressions frequently result from someone visiting your company’s website.

Utilizing Social Media for Brand Relevance, Awareness, and Press

Published October 14th, 2013 by Justin Basch

In today’s world, social media can bridge the gap for many brands looking to not only connect with their audience but to grow their audience as well. The benefits of social media are truly endless, and the variety of brands it helps absolutely covers the spectrum.
 

Happy Birthday!: Basch Solutions turns 5!

Published September 5th, 2013 by Justin Basch

I don't generally celebrate birthdays and anniversaries of anything aside from family and friends, but today is a great day. I am both humbled and extremely grateful to share the 5th birthday of Basch Solutions with all of you - the raving fans of a company which took a took so much hard work, effort, and endless nights to transform from my vision into a realty.

Want to increase your website’s Conversion Rate? Increase your website’s performance.

Published March 30th, 2013 by Justin Basch

Regardless of what purpose your website has, you have a conversion rate on that website. For a service company, a conversion might be getting someone to fill out a request a quote or contact us form. For an individual brand such as an athlete, it might be merchandise or camp sales. In a more obvious case, for an ecommerce website, the conversion rate would be the number of people who visit the website that actually purchase a product or products.

Responsive and Parallax: Two Web Design Trends to Look Out For in 2013

Published December 28th, 2012 by Justin Basch

Part of the reason for a constantly changing environment is because technology is increasing at such a rapid pace. The piece of technology that we are singling out today is relating to the way websites are displayed.

With new technologies and coding styles becoming available, two new styles of design that are going to become more common in 2013 are responsive design and parallax design.

How to self-optimize your website for higher search engine rankings

Published October 30th, 2012 by Justin Basch

Many companies come to us from either a Google search or a word of mouth referral and they want to know the cost to engage in Search Engine Optimization work.

Organic search engine optimization itself can cost anywhere from $1,000 - $5,000 a month based on competition. However, while we’d love to engage in SEO services for your brand, it’s important that you know that there are many things that you, the client, can do yourself to ensure that you are getting better rankings.

Know who to work with on your web project

Published October 22nd, 2012 by Justin Basch

The web is a scary place for many people. You might not think so, but for many business owners who strive to make the best decision possible when doing what they do best (running their business), this is the case.

Think about it. Let’s look at a fictional character named Charlie. Charlie runs a fictional but successful construction company. Charlie can build you a house, a garage, a warehouse, a swing set, a bathroom – you name it. Charlie puts blood, sweat, and tears into being the best contractor he can be.

Three Ways Restaurants Need to Use the Web to See More Success/Business

Published September 17th, 2012 by Justin Basch

Owning a restaurant is not easy. A lot of time restaurant owners are scraping money together to clear the large amounts of overhead they have, and cash flow is at a minimum. On top of the financial burdens Restaurant owners can have, the competition is fierce.

Your Website’s Primary Goal: To Streamline

Published August 16th, 2012 by Justin Basch

Having a website is no longer an option in 2012. A website an absolute necessity. What you do with that website is ultimately up to you, but what you can do with that website has no limitations, if hiring the right company to build it out.

Once a business owner or marketing director comes to the realization that it’s time for a website, the first thought that should come into play is what is going to be done with that website and what can come from this investment.

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